Schweppes is an international brand of carbonated beverages with over 200 years of history, recognized for its elegance, distinctive flavor, and its association with moments of enjoyment and sophistication. In Argentina, it is positioned as a premium option within the market of mixers and sodas for adults.
To further strengthen this positioning, Schweppes launched the "Elevate Every Round" campaign, a digital activation designed to connect the brand with quality experiences, entertainment, and lifestyle.
Schweppes aimed to position itself innovatively within the premium segment, aligning with experiences that conveyed sophistication, entertainment, and a more aspirational brand identity. The challenge was to connect with a select audience through a memorable, interactive campaign that generated real engagement beyond a traditional advertising piece.
A digital campaign was developed centered around the world of golf, under the concept “Elevate Every Round,” where Schweppes invited users to play online on a gamified website. The experience allowed:
- Play a virtual round of golf
- Participate for exclusive prizes
- Receive invitations to a private brand event
All of this was made possible through an attractive and functional digital ecosystem that blended branding, usability, and an immersive experience.
The project met all the intended objectives:
- The game was a success, generating strong participation and interest from users.
- The navigation experience was smooth and intuitive, even on mobile devices.
- The event organized by Schweppes was highly appreciated by attendees and helped strengthen the connection with the brand.
- The campaign was successfully positioned as a distinctive experience within the digital brand activation landscape.
