The website of the famous movie was developed “Alita Battle Angel” , película producida por James Cameron y Jon Landau. La idea de este sitio sitio fue basada en el argumento de la Película.
The main idea is to encourage users to participate in a contest for creating imaginary characters using recycled materials. Users can create an imaginary character and record a video of up to 1 minute in length, in which they present the character and the recycled elements used in its creation.
The videos created by users are uploaded to the website and compete for great prizes. This initiative aims to promote creativity and environmental awareness, while encouraging active participation from users in the creation process and the sharing of their work.
The main idea is that a movie-like aesthetic was used to create an engaging experience for users, with the goal of inviting them to participate in a challenge related to the movie. To achieve this, arrow patterns consistent with the movie’s theme were used to guide users through the steps they needed to complete.
A one-page design was created, simple, dynamic, and above all, intuitive, so that users could easily understand the idea and concept of the campaign and be able to participate.
The main idea is that a successful advertising campaign was conducted with the goal of encouraging children to participate in a challenge to create recyclable robots. The campaign was effective in generating interest among kids to get involved.
The advertising campaign used an effective strategy to reach the target audience, which made it successful in promoting the challenge. The idea is that children can create their own recyclable robot, fostering creativity and environmental awareness in them.
