Alita Battle Angel
Alita Battle Angel
The website of the famous film was developed "Alita Battle Angel." , film produced by James Cameron and Jon Landau. The idea of this site was based on the argument of the Movie.
Problem
The main idea is that users are wanted to participate in an imaginary character creation contest, using recycling elements in their production. Users can create an imaginary character and record a video up to 1 minute in which the character and the recycled elements used in its production are presented.
The videos created by users are uploaded to the website and compete for great prizes. This initiative seeks to promote creativity and environmental awareness while encouraging the active participation of users in the process of creation and in the dissemination of their work.
Solution
The main idea is that an aesthetic similar to that of a film was used to create an attractive experience for users, in order to invite them to be part of a film-related challenge. For this purpose, arrow patterns were used according to the film system, to guide users in the steps they were to complete.
It worked on one page, simple, dynamic, and above all intuitive so that users can understand the idea and concept of this campaign so that they can participate.
Results
The main idea is that a successful advertising campaign was conducted, with the aim of promoting children's participation in a challenge to create recyclable robots. The campaign was effective in its goal of generating interest in boys to participate.
The advertising campaign used an appropriate strategy to reach the target audience, which allowed it to be effective in promoting the challenge. The idea is that children can create their own recyclable robot, which promotes creativity and environmental awareness in them.