Schweppes
Schweppes is an international brand of carbonated drinks with over 200 years of history, recognized for its elegance, distinctive taste and association with moments of enjoyment and sophistication. In Argentina, it is positioned as a premium option within the market of mixers and adult soda.
To further strengthen this positioning, Schweppes launched the "Elevate Every Round" campaign, a digital activation designed to link the brand to quality, entertainment and lifestyle experiences
Problem
Schweppes sought to position himself in an innovative way in the premium segment, aligning himself with experiences that transmitted sophistication, entertainment and a more aspirational brand identity. The challenge was to connect with a select audience through a memorable, interactive campaign that generated real engagement beyond a traditional advertising piece.
Solution
A digital campaign based on the golf universe was developed under the concept "Elevate Every Round," where Schweppes invited users to play online on a gamified website. The experience allowed:
- Play a round of virtual golf
- Participate in exclusive prizes
- Receive invitations to a private brand event
All this was possible through an attractive and functional digital ecosystem, which merged branding, usability and immersive experience.
Results
The project met all the objectives:
- The game was a success, generating great participation and interest from users.
- The navigation experience was fluid and intuitive, even on mobile devices.
- The event organized by Schweppes was widely valued by the attendees and helped to strengthen the link with the brand.
- The campaign was achieved as a differential experience within the digital universe of brand activations.