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Farmaonline

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Farmaonline

Farmaonline is an e-commerce platform of the pharmaceutical heading.
The project consisted of the UX / IU site redesign with the aim of optimizing the purchase experience, modernizing the interface and improving the quality perception of the digital product.

The focus was set on two critical areas of the Journey:

  • The purchase process in the cart

  • The search and navigation of products by category

The work combined experience design, visual redesign and key flow optimization to achieve a clearer, faster and more reliable experience.

Problem

The site had several friction points that directly affected the conversion:

  • Unclear cart process with unnecessary steps.

  • Difficulty finding specific products.

  • Navigation by confused and unhierarchical categories.

  • Unupdated visual interface, which did not transmit confidence or quality.

  • Excess cognitive load during product search and selection.

All this generated abandonment of cart, user frustration and an inefficient purchase experience.

Solution

The redesign was addressed from a glance UX user-centredworking on:

Cart and purchase process

  • Simplification of the purchase flow.

  • Better visual hierarchy of key information (price, quantities, shares).

  • Reduction of unnecessary steps.

  • Clear states and constant feedback to the user.

Search and categories

  • Redeeming the search system to make it more visible and efficient.

  • Reorganization of categories and subcategories.

  • Improved presentation of related results and products.

  • More visual clarity to facilitate decision-making.

IU and look & feel

  • New visual design, more modern and aligned to health.

  • Improvement in typography, colors and components.

  • Cleaner, legible and more reliable interface.

  • Products presented with higher visual quality.

Results

  • More simple and fluid purchase experience.

  • Friction reduction in the cart.

  • Improved product availability.

  • More clear and predictable navigation.

  • Modern interface that transmits greater confidence.

  • Optimization of the purchase process aimed at improving conversion.

The redesign allowed the site to be transformed into a more efficient tool, aligned with user expectations and business objectives.

Talk?

Behind every good product is a good conversation.

I would like to meet you and explore together how to transform your idea into a clear and usable experience.

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