Vitalive O2
Vitalive O₂ is an Argentine hyperbaric and regenerative medicine company. I designed its web experience so people could understand what it offers, explore its services and see what a session is like before booking a consultation.
I worked across the entire process: research, experience definition, interface design, an interactive prototype, and the 3D modeling and animation of the hyperbaric chamber.
Problem
How do you present a service that's still little known in Argentina in a clear, approachable way?
Hyperbaric medicine raises a lot of questions: what it is, who it's for and what happens inside the chamber. A large amount of medical information had to be organized so it could be understood quickly, so each visitor could find what mattered to them and know what the next step was.
The experience had to build trust and stay easy to read, without losing depth.
Solution
Research and structure. I analyzed different clinics and offerings in the industry to see how they communicated their services and which resources helped explain the experience. From there I defined the content architecture and navigation flows, and presented them to the stakeholders: how to organize the site, how to communicate each service and how to guide people through every stage of their visit.
From wireframes to prototype. In the wireframes I worked on the information hierarchy and reading order before moving on to the visual design. In the UI stage I applied Vitalive's brand identity to every screen and built an interactive prototype showing the navigation, key actions and how the sections connect.
A session explained in 3D. For the “What's a session like?” section, I modeled the hyperbaric chamber in 3D and animated it with scroll: as visitors move through the steps, the model rotates and changes view to accompany each stage. That way, something most people have never seen becomes tangible before they even arrive at the clinic.
Results
A web experience that combines well-organized information, a consistent visual identity and interactive elements to present Vitalive's services.
– A clear structure that explains what hyperbaric medicine is and who it's for.
– Services organized by field of application.
– A journey that guides visitors toward booking a consultation.
– A session people can understand before experiencing it, thanks to the 3D model.
The project brings together research, experience design, interface design and 3D modeling with a single goal: helping people understand the offering before taking the next step.