Cash Sprint
CashSprint is a lender that offers personal loans online. I designed its complete web platform: a single ecosystem that connects customer acquisition, loan applications and the team's day-to-day operations.
I was responsible for the product's UX/UI design: information architecture, core flows, visual interface and the experience for its two user profiles, customers and administrators.
Problem
Applying for a loan is often confusing: too much information, unclear steps and uncertainty about how much you'll end up paying.
Customers lacked clarity about amounts, installments and statuses. The company, on the other hand, needed to keep applications, approvals and collections under control.
The challenge was to turn that process into a simple, trustworthy experience that guides people through every stage and gives the team control over operations.
Solution
I designed the complete journey, from the public landing page and sign-up to applying for a new loan and tracking it.
– Simulator: choose the amount and number of installments, and instantly see the value of each installment and the total to repay.
– Transparent application: review the details of every payment before confirming.
– Customer dashboard: active loans, installments, due dates and notifications in one place.
– Admin dashboard: manage applications, approve or reject loans, look up customers and track outstanding payments.
In the team dashboard, I organized information with tables, indicators and visual statuses so anything that needs attention stands out at a glance.
The visual identity combines blues, greens and light backgrounds to convey trust, approachability and speed. 3D illustrations, financial icons and rounded components create a friendly tone without losing the professional character of a financial company.
Results
CashSprint now has a coherent, easy-to-understand platform that makes applying for a loan simpler and streamlines its management for both customers and the internal team.
– A single ecosystem to acquire customers, grant loans and run operations.
– Clear amounts, installments and statuses at every stage.
– Applications, approvals and collections under control from one dashboard.
– A visual identity that conveys trust and approachability.